Investing in sustainability and circularity.
About us
We invest in companies and assets striving for a greener future.
Kids Capital’s aim is to invest in companies and assets that help preserve our resources for future generations. Sustainability and Circularity are what we look for in every investment decision we make. Call it mindful investing. We should recognise that we clearly do not have enough information to make definitive calls and predictions about our future…
Fredrik
Founder
What We Do
We invest in companies and assets striving for a greener future.
We look for companies with a mindful purpose relating to sustainability and circularity.
Invest for the long term.
We like both “old school” and “new school” assets if it means a better more sustainable future for our kids.
If you can not have a positive conversation with your kids about the activity of a company or an asset its unlikely to be part of our portfolio.
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Philosophy
Love our Planet
The Blue Marble
The Apollo 17 took a picture of planet earth from space. The picture came to be known as the “blue marble”. This tiny little mud ball of ours is there to see without any supply lines or access to other resources. Have we really paused for reflection? Does the current economic frameworks really cater for resource allocation between 8 billion people, now and in the future?
Straight Line versus Circularity
Our current framework for dealing with production and consumption of goods and services is that of a linear economy. The “take-make-dispose” approach, meaning that we take from the earth the materials need for production and once used it is discarded. In a world of infinite resources there is not so much to else to say, it works…
Butterfly Economy
We need to take a holistic view on what we do and the impact we have. Keeping goods in “play” for longer with better stock management techniques is critical to sustainability but we can not forget that biological or rather the renewable economy also needs to be promoted and invested in. Mindfulness around every resource we use will lead to a more sustainable future.
